They're so fucking quick to tell US to ration.
"You can't grow a lawn or even a garden, there's a drought" *owns a mansion and multiple-acre property covered in nothing but grass with a massive pool that's almost never swam in in the backyard*
"you should drive less, for the planet and the economy" *owns a private jet or flies first class all over the world*
"eat less / eat less meat!" *they can afford expensive high quality all-vegetable meals prepared by a personal chef*
And then it's not just their consumption habits. They own the companies that sell us the poison they've made us reliant on. "Drive less" my workplace is 13 miles from my home and there's no public transit. "There's a drought, use less water" I literally only use water for drinking, cooking, showering, and flushing the toilet. "Eat less" i work a physically demanding job that literally requires something like a 3k+ daily Calorie intake just to not starve. "Eat less meat" I would if I had the energy and money to prepare salads. I would if meat weren't artificially cheap and fresh vegetables weren't artificially expensive. I would if I had the energy to cook grain-heavy meals.
We're all fucking exhausted, we're all beaten down and tired, and we don't have the material control over the world that the rich do. And they tell us to use less when we're already using the bare minimum necessary for survival, or the smallest measure of comfort.