The leak spans a five-year period when Uber was run by its co-founder Travis Kalanick, who tried to force the cab-hailing service into cities around the world, even if that meant breaching laws and taxi regulations.
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From Moscow to Johannesburg, bankrolled with unprecedented venture capital funding, Uber heavily subsidised journeys, seducing drivers and passengers on to the app with incentives and pricing models that would not be sustainable.
Uber undercut established taxi and cab markets and put pressure on governments to rewrite laws to help pave the way for an app-based, gig-economy model of work that has since proliferated across the world.
In a bid to quell the fierce backlash against the company and win changes to taxi and labour laws, Uber planned to spend an extraordinary $90m in 2016 on lobbying and public relations, one document suggests.
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And in a bid to shape policy debates, it paid prominent academics hundreds of thousands of dollars to produce research that supported the company’s claims about the benefits of its economic model.
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Amid taxi strikes and riots in Paris, Kalanick ordered French executives to retaliate by encouraging Uber drivers to stage a counter-protest with mass civil disobedience.
Warned that doing so risked putting Uber drivers at risk of attacks from “extreme right thugs” who had infiltrated the taxi protests and were “spoiling for a fight”, Kalanick appeared to urge his team to press ahead regardless. “I think it’s worth it,” he said. “Violence guarantee[s] success. And these guys must be resisted, no? Agreed that right place and time must be thought out.”
The decision to send Uber drivers into potentially volatile protests, despite the risks, was consistent with what one senior former executive told the Guardian was a strategy of “weaponising” drivers, and exploiting violence against them to “keep the controversy burning”.
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Kalanick’s spokesperson questioned the authenticity of some documents. She said Kalanick “never suggested that Uber should take advantage of violence at the expense of driver safety” and any suggestion that he was involved in such activity would be “completely false”.
There’s more here, too: https://www.theguardian.com/news/series/uber-files