Their unionization push comes amid a wave of unionizing at other retail companies. Last month, the independent Amazon Labor Union won its union election at a warehouse in Staten Island, New York (although a subsequent vote at another nearby warehouse failed). Workers at an REI in Manhattan voted to unionize in March. Union elections have been called at Apple stores in Atlanta and Baltimore. And about 60 Starbucks stores have voted to unionize since December, with dozens more elections filed.
Target Workers Are Joining the Union Wave Employees at a store in Virginia filed for a union election Tuesday, with more locations potentially to come. The New Republic
Many of these campaigns have important things in common. These are the kind of low-wage, service-sector workers who seemed so impossible to unionize for so long. Amazon and Starbucks workers aren’t bringing in organizers from big, established unions, but instead workers are leading the way themselves. And they’re going store by store, location by location. It was long thought that such a campaign couldn’t work. “What people didn’t recognize is the contagion factor,” said Kate Bronfenbrenner, director of labor education research at Cornell University’s School of Industrial and Labor Relations.
Target Workers Unite is hoping to instigate exactly that kind of national spread.