Three former Fox employees told the Times Carlson specifically relied on “minute-by-minute” ratings data. Such data is more expensive than “quarter-hour” ratings used by other cable newsrooms, but it provides feedback down to the minute on what leads viewers to change the channel or stick around.
Carlson’s stories about immigration or warnings of demographic change in the US, like the white nationalist “Great Replacement” theory, were a hit, the outlet reported.
“He is going to double down on the white nationalism because the minute-by-minutes show that the audience eats it up,” another former Fox employee who worked with Carlson told the Times.
America us being ripped apart for RATINGS, not IDEOLOGY, INJUSTICE, or INEQUALITY.