The gas cooking Insta–trend is no accident. It’s the result of a carefully orchestrated campaign dreamed up by marketers for representatives with the American Gas Association and American Public Gas Association, two trade groups that draw their funding from a mix of investor- and publicly owned utilities.
Since at least 2018, social media and wellness personalities have been hired to post more than 100 posts extolling the virtues of their stoves in sponsored posts. Documents from the fossil fuel watchdog Climate Investigations Center show that another trade group, the American Public Gas Association, intends to spend another $300,000 on its millennial-centric “Natural Gas Genius” campaign in 2020. …
The industry has been working on convincing us of these supposed benefits of gas stoves for a long time—Instagram campaigns are just the latest twist in a 90-year-old advertising campaign. …
Gas stoves are still the norm in American households, while just 1 percent have adopted induction—far below what Asian and European countries have adopted. Like the tobacco industry’s misleading marketing campaigns, the gas companies have given the public false faith in these stovetops’ safety.
Consider how (long) COVID is taking away people’s sense of smell…
Good combination