… Companies like Twitter and Facebook rely on tracking users to support their separate, often very lucrative ad businesses. After all, it’s usually ad sales that pay for free social networks, and customer data helps to target those ads. As a company that’s more interested in selling hardware and subscription services, Apple doesn’t really have to worry about things like that, but brash changes like the new tracking permissions can leave developers scrambling.
App Tracking Transparency has proven popular, though — around 96 percent of US users are opting out of tracking according to some recent surveys. And with Google considering developing its own methods for blocking tracking on Android, we might just have to get used to apps coming to us and begging for free data.