Among the program’s tenets is the promise not to offer misleading or false messages, instead exhorting ambassadors to “Tell Your Truth.” But there are some subjects they are forbidden to discuss. The document instructs employees not to respond to “contacts about the right to unionize” — one of only three cases in which they’re told not to respond. An example to ignore is provided: “@Amazon let your FC employees unionize if you have nothing to hide.”
Amazon’s Twitter Army Was Handpicked for “Great Sense of Humor,” Leaked Document Reveals Amazon ambassadors were trained to defend Jeff Bezos and clap back at Bernie Sanders under a program codenamed “Veritas.” The InterceptThe Blackwater mercs of posting
Ambassadors were also told not to respond to media inquiries and to complicated queries where PR approval is needed. One written example of a tweet to ignore mentions Amazon’s advertising relationship with the far-right outlet Breitbart: “@Amazon why are you still advertising on breitbart?! Between that and barely paying your employees, I’m ready to quit shopping with you.”