hater-of-terfs:

Subvertising

You may be a graffiti writer or street artist that hides in the shadows and wants to take over some corporate high visibility ad spaces. You may be a member of the public who just wants to open corporate ad spaces in the city and remove the offending advertisements. Or you may be an activist that wants to raise awareness of your struggle by using the advertising space as a way of reaching the public. Whatever your reason, one thing is clear: a city with fewer ads, more public art and a mixture of stories and voices in public space is a healthier and more representative city.

Within this manual is a selection of the research and practices that have been created by artists in several countries around the world who have worked hard to learn about these spaces, find the keys, test the processes and develop easy, risk-free ways to take over these ad spaces. Essentially we have done the hard work so you don’t have to.

Thanks to globalisation, you can now spend around £12, and get access to over 100,000 ad spaces across the world. Over the last few years Brandalism, PublicAdCampaign, Special Patrol Group and other friends around the world have installed thousands of artworks in ad spaces in various countries.

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