All of the video billboards in the loop are playing a randomized selection of “stay at home!” public service announcements. I stayed outside the post office for like 15 minutes trying to catch the best one I saw, which was a terrifying yellow-and-black ad that just read
6 FEET IS
6 FEET IS
6 FEET IS
6 FEET IS
6 FEET IS
6 FEET
The idea is that each of the lines was a foot high so together they gave you a sense of how far away to stay from people, but it felt like some kind of broken AI poetry or a random clue in a weird updated version of Myst.
Sadly it didn’t come up again in the cycle and it was fuckin’ cold out and I looked like a weirdo just standing there, so I went inside and mailed my packages.
[Description: two billboard ads in blue, put up by UNICEF, reading “20 seconds is all it takes, so wash your hands for goodness sakes” and “Keep your smile a safe space. Remember do not touch your face.” The third, in salmon, reads “Stay HOME” with the letters of HOME depicting people at home, baking, playing with children, and videoconferencing.]