ESPN has gone from gearing up for March Madness to featuring marble racing.
As the coronavirus shuts down Broadway, bars, bowling alleys and more, consider the predicament of cable giant ESPN: The self-proclaimed “worldwide leader in sports” is now operating in a world where there are nearly no live sports.
Under the brand The Ocho, ESPN has been presenting viewers with past contests in cherry pit spitting, marble racing, Sasquatch calling and lifting heavy stones above your head. (Seriously. I’m not making those last two up.)