First promotional video for Grand Egyptian Museum

This campaign is part of the Egypt Tourism: The Holistic Marketing Ecosystem communications plan launched Sept, 2019; which includes broadcast pieces on our cultural heritage & leisure destinations, adapted specifically for travelers across the US, Europe, Japan, China & India. 

The content offers a captivating and fascinating sneak peak creating global intrigue around the world’s most awaited cultural destination; the only museum dedicated to one civilization. The Ministry of International Cooperation has played a monumental role in mobilizing ODA loans in 2008 and 2018 from the Japan International Cooperation Agency (JICA); allocated to the museum and exhibition construction, information and communication infrastructure and consulting services.

Discovery video, via Rania A. Al-Mashat