Equinox is perhaps one of the most popular fitness clubs for gay men in many of the nation’s urban markets, including West Hollywood and Los Angeles.
A protest is planned in West Hollywood Equinox (8590 Sunset Boulevard) on Friday, August 9 at 4 PM is just one of many that that are planned around the country.
A Facebook page, “Protest Equinox, SoulCycle and TRUMP,” posted by local residents Gonzalo Garcia and Adam Bass, has drawn dozens of likes and a growing crowd of local resident supporters.
Protests have grown organically around the country, including San Francisco where dozens of activists staged a protest outside the SoulCycle location in the Castro district Wednesday evening, hours after it was reported that the owner was planning a ritzy fundraiser for President Donald Trump at his home in the Hamptons in New York.
Related Companies owns luxury fitness club Equinox Fitness, the parent company to fitness clubs PURE Yoga, Blink Fitness and SoulCycle. Ross is also the owner of the Miami Dolphins, the Hard Rock Stadium, the Time Warner Center and Hudson Yards.
In Southern California, Ross’ Related Companies owns and manages billions of dollars worth of real estate, including the now under construction Frank Gehry designed The Grand, a highly anticipated landmark development that will complement the adjacent Disney Concert Hall and connect with the nearby arts and cultural institutions through Gehry’s distinct design.
Related companies also owns and manages The Century, the tallest building in West LA and home to numerous billionaire tenants. There are dozens of other, smaller luxury property developments in the Southern California region, especially Santa Monica.
According to the Washington Post, tickets for the Trump fundraiser range from $100,000 to $250,000.
News of the fundraiser sparked online outrage from around the world on social media with many calling for a boycott of Equinox and SoulCycle. Both fitness clubs boast a heavy LGBTQ clientele base nationally.
Actor Wilson Cruz started a Change.org petition calling on Equinox to demand Ross cancel the fundraiser.
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