Every time I write about the unfolding scandal of Amazon’s secret partnerships with hundreds of US police departments
who get free merch and access to Ring surveillance doorbell footage in
exchange for acting as a guerrilla marketing street-team for Ring, I get
an affronted email from Amazon PR, implying that I got it all wrong,
but unwilling to enter into detailed discussions of what’s actually
going on (the PR flacks also usually ask to be quoted officially but
anonymously, something I never agree to).
For example, when I published this story,
an Amazon PR person wrote to tell me that the statement that “Amazon
provides their local law enforcement with comprehensive dossiers on
everyone who activates a Ring doorbell, including ‘where they live, the
MAC addresses of each of their devices, and how to reach them by email
or phone’” was incorrect, but could not explain why a public records
request showed that the cops had all that information. At first, they
said that the Ring owners must have provided it voluntarily to law
enforcement, but when I asked if they really believed that someone had
found the MAC address for their surveillance doorbells and painstakingly
entered the long hexadecimal number into a website or dictated it over
the phone, they said “We defer to law enforcement for questions about
their process and operations.”
One common thread in the PR spin I get on this story is that any access
that law enforcement gets to Ring footage is a result of the cops asking
– via Amazon – whether Ring customer will voluntarily provide it.
They do not mention that if a Ring customer refuses a law-enforcement
request, the cops can just tell Amazon that they need it for their investigation and obtain it that way.
But they also don’t mention that Amazon has a whole program devoted to
helping cops convince Ring owners to be part of a public-private
surveillance grid, and that providing law-enforcement with warrantless
access to surveillance footage is a form of civic virtue.
A newly released tranche of public records
– from Maywood and Bloomfield, New Jersey – show that Ring’s internal
product team devotes substantial effort to coaching the cops in how to
prime their communities to provide warrantless access to surveillance
footage. These “Partner Success Associates” help cops spin a message
encouraging Ring owners and others sign up for Amazon’s “Neighbors” app
(which streams terrifying messages about local crimes, ganked from 911
dispatch calls, which Amazon secretly does deals to obtain), and then they use the app, and other social media, to normalize the idea of turning over video to the cops without a warrant.
This program shows how Amazon has constructed a business that rewards
cops for promoting its products: you sell Ring doorbells, we’ll get you
surveillance footage without your having to convince a judge that you
really need it.
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