npr:

It’s been a month since the U.S. Women’s National Soccer Team won a second straight World Cup, and gained rock star popularity in the process.

Since the win, the goal has been to capitalize on that success.

U.S. Soccer Federation president Carlos Cordeiro has been at odds with the women’s team on issues of pay and working conditions. Still, Cordeiro understands the importance of maintaining USWNT momentum.

“If you love these players of the World Cup,” he said at a victory celebration in New York City, “then come out and cheer on your local teams, NWSL teams, this year.”

The NWSL is the women’s pro soccer league in the U.S. Now in its seventh year, it helped develop the World Cup heroes – all 23 who went to France, play in the league. But it’s still somewhat unknown.

Women’s World Cup Bump — Short-Lived Or Longer?

Photos: Ilana Panich-Linsman for NPR