Leonard v. Pepsico is a seminal contract case now taught in US law schools.
The campaign was simple. Buy Pepsi products, collect points from Pepsi labels and claim prizes like t-shirts, sunglasses, or - for 7 million points - a Harrier Jet.
John Leonard
noticed some fine print. In place of labels, consumers could buy Pepsi points for ten cents each. He did the math and quickly figured out that it’d take him $700,000 to buy the Pepsi points he needed for the Harrier Jet. Then Leonard hit the phones and convinced five well off investors to give him the $700,000.
He sent Pepsi 15 labels and a check and waited for his jet.
The jet, though, never came. Pepsi’s response: the ad was just a joke.
In the end, Leonard’s lawsuit fizzled out. A court granted a summary judgment in favor of Pepsi and ruled that, “no objective person could reasonably have concluded that the commercial actually offered consumers a Harrier Jet.” [x]
Anubis, Egyptian god of embalming and the dead, from a chest in the form of a shrine, from the Tomb of Tutankhamun (KV62). New Kingdom, 18th Dynasty, reign of Tutankhamun, ca. 1332-1323 BC. Valley of the Kings, West Thebes. Now in the Egyptian Museum, Cairo.
“There was that law of life so cruel and so just which demanded that one must grow or else pay more for remaining the same.” – Norman Mailer, The Deer Park
“I met him, 15 years ago. I was told there was nothing left; no reason, no conscience, no understanding in even the most rudimentary sense of life or death, of good or evil, right or wrong. I met this… six-year-old child with this blank, pale, emotionless face, and… the blackest eyes - the Devil’s eyes. I spent eight years trying to reach him, and then another seven trying to keep him locked up, because I realized that what was living behind that boy’s eyes was purely and simply… evil.”
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