A 100-year-old bookshop in Petersfield, England, was flooded with orders after a tweet lamenting a day without a single customer was championed on social media by users – including author Neil Gaiman.
The independent Petersfield Bookshop posted about their “tumbleweed” day where “not a single book was sold” on Jan. 14 on their official Twitter account, saying that it was a first for the historic shop.
Other Twitter users came to the rescue, sending messages of support, sharing the tweet with their followers and placing online orders from all over the world to help out the independent book shop.